SWOT Analysis of Adidas Proves it's a Powerful Brand
Figure 7.1 from How the adidas Group's Corporate Strategy Has Resulted In Growth and Increased Profitability Within the Sportswear Industry | Semantic Scholar
Adidas is the epitome of Strategic Brand Management. This is how I see Adidas.
Strategic brand management, Marketing mix, Nike
How is Adidas different from its Competitors | Adidas Marketing Strategy